About Hurricane Works
Building, marketing and developing online businesses for us and our clients for over two decades
For over two decades, Hurricane Works has been turning ambitious business ideas into market-leading realities. We're the C-Suite consultancy that CEOs call when they need more than advice: they need execution.
Since 1999, we've helped build, scale, and exit companies across multiple industries. Our client roster includes household names like Creditsafe and innovative disruptors like Oodle Finance, each representing a unique challenge we've helped solve.
We don't believe in one-size-fits-all solutions. Instead, we challenge conventional thinking, identify untapped opportunities, and build custom strategies that deliver measurable results. Because at the end of the day, great ideas without execution are just expensive conversations.
Trusted by Industry Leaders










Practical AI and automation for real businesses
We build the tools that quietly do the heavy lifting, from forecasting and automation to AI features, data pipelines and dashboards, so your business runs on better information and less manual work.
We've built and shipped a wide range of working software: AI assistants, predictive engines, sales-automation systems, data pipelines, video tools and analytics dashboards. Along the way we've built a deep library of proven building blocks, which means we can bring a working solution to your problem quickly, rather than starting from a blank page.
AI features that don't make things up
Picture your customers and your team getting instant, accurate answers from your own data. No waiting on support, no digging through documents, no wondering whether the answer is right. That is what we build: AI assistants, content tools and classification systems whose output you can put your name to.
Most AI features fail the same way. The model produces a fluent, confident answer with nothing behind it: fine in a demo, dangerous in front of a customer. Ours are built around an evidence check, so every answer has to be grounded in a real result from your data before it can be shown, and the system visibly holds back when it cannot be sure. That is the difference between an AI feature your business relies on and one you quietly switch off after the first complaint.
The payoff is practical: fewer support tickets, faster answers, content drafted in minutes rather than days, and insight from customer feedback nobody had time to read. And because we score every build against real questions with known answers, you watch the accuracy improve in numbers, not promises.
Good for: customer-facing assistants, internal “ask our data” tools, content generation, review and sentiment analysis, automated tagging and classification.
Tell us what your customers keep asking, and we'll tell you whether AI can answer it →Forecasting and decision engines
What would it be worth to hold less stock without running out, to know what cash is likely to land next month, or to have your team chase only the leads most likely to buy? That is what these models deliver: they turn the history your business already owns into decisions that release cash and cut waste.
The approach is deliberately grounded, not black-box. We separate the signal in your data (the underlying trend, the seasonal shape of the year, one-off spikes) and forecast each explicitly, with a realistic range of outcomes rather than a single hopeful number. From that come practical answers: when to reorder, how much safety stock genuinely protects you, and where cash is quietly tied up in cover you do not need.
You never have to take it on trust. Before anything goes live we backtest it against your own history and replay past decisions to answer one question: would the model have agreed with the calls you actually made? Only when the answer is convincingly yes does it start guiding real decisions.
Good for: demand and inventory planning, reorder and safety-stock optimisation, cash-flow and receivables forecasting, lead and customer scoring, risk and credit models.
Ask us what your own data would recommend →Sales and growth automation
More conversations with the right prospects, less time on admin. We build the machinery that finds your ideal customers, researches them properly, and reaches out with a message that proves you've actually looked at their business, so your team walks into conversations that are already warm.
Underneath, it's a pipeline. We build targeted prospect lists and enrich them through several data sources in sequence, each filling the gaps the last one left, so you get complete, deliverable contact records rather than a patchy spreadsheet. The outreach is genuinely personalised: messages lead with the prospect's own figures and situation, drawn from live research and grounded strictly in real facts rather than invented flattery. Follow-up sequences send themselves, send limits and unsubscribes are respected, and opens, replies and conversions are tracked so you can see what's actually working.
The result is a growth engine that keeps filling the pipeline while your team sells, and it scales without hiring: the same approach keeps datasets of tens of thousands of records fresh at a fraction of the cost a naive version would run up.
Good for: B2B lead generation, personalised outreach at scale, CRM automation, pipeline tracking.
If your pipeline depends on someone finding time to prospect, talk to us →Data pipelines and integrations
Stop paying people to re-key data between systems that don't talk to each other. We connect e-commerce, accounting, CRM, ERP and spreadsheets so information flows automatically, with monitoring that tells you the moment something breaks rather than weeks later. The result: fewer errors, faster reporting, and hours of admin handed back to your team every week.
Good for: syncing products, orders, invoices or contacts between systems; cleaning messy data into something usable; scheduled, hands-off updates.
Data collection and enrichment
The information you need to outmanoeuvre competitors is usually out there: their prices, their coverage, the prospects they haven't reached. We gather it at scale and turn it into a clean, structured dataset you can act on. We've mapped tens of thousands of locations across dozens of brands and several countries into a single consistent dataset. If a decision is stuck for want of data, we can usually get it.
Good for: market research, competitor tracking, building prospect lists, filling gaps in your existing data.
Analytics, dashboards and reporting
You can't fix what you can't see. We build dashboards that surface the numbers that matter and branded reports that generate and deliver themselves, so nobody spends Friday assembling spreadsheets. Decisions get faster, meetings get shorter, and clients and the board get polished reporting on schedule, every time.
Good for: revenue and performance dashboards, search and marketing insight, automated client or board reports.
Automated content and video at scale
When you need hundreds of videos or pages, manual production stops scaling long before your ambitions do. Our systems generate on-brand videos with voiceover and data-driven web pages automatically from your data: feed it in and get finished, consistent assets out the other end, at a volume and cost no team could match by hand.
Good for: video at scale, personalised marketing content, large sets of data-driven landing pages.
Getting found, by Google and by AI
Your next customer is as likely to ask ChatGPT as Google, and most websites are invisible to one or both. We audit how findable you are, make your content properly machine-readable, and put the technical pieces in place so both people and AI surface your business. Get this right now and you take visibility your competitors haven't noticed is up for grabs.
Good for: technical SEO, AI-readiness audits, making content work for the next generation of search.
How we work
We move fast because we don't start from scratch.
Years of building real products have left us with a deep library of proven components. When your problem looks like something we've solved before, and it often does, we bring a working head start rather than reinventing it.
We build things you can trust.
Predictive models are proven against your own history before you rely on them. AI features are built with guardrails so they don't fabricate. And everything ships securely and production-ready, not just as a demo.
We start simple and stay close to the goal.
We build the simplest thing that solves the actual problem, get it in front of you quickly, and iterate, rather than disappearing for months and hoping we guessed right.
Sectors we've worked across
…and the underlying skills travel well: most of what we build applies far beyond the sector it started in.
Company Information
1999
Founded
London, UK
Based in
04462660
Company Number
ZB158183
ICO Registration
Hurricane Works Podcast
Have something in mind?
If any of this sounds like a problem you're facing, we'd be happy to talk it through. No obligation, just an honest view on whether it's something we can help with.
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