1. SEO Content Creation:
Description: Our team of content experts delivers SEO-optimised content that’s meticulously researched, written, and edited to rank on top of search engines. We focus on creating engaging and informative articles and blog posts that cater to your target audience’s interests and questions, adhering to the latest SEO best practices to maximise visibility.
FAQ:
- What kind of content do you create? We specialize in articles, blog posts, guides, and other forms of written content.
- How do you optimize the content for SEO? We use strategic keyword placement, meta descriptions, title tags, internal linking, and readable, engaging writing to optimize content for SEO.
2. FAQ Development:
Description: Our FAQ development service identifies the most common and important questions your customers have about your business, products, or services. We create clear, concise answers that provide value to the reader, improve your site’s SEO, and position your business as a trusted authority.
FAQ:
- How do you determine what questions to include in the FAQ? We research common questions and issues related to your industry, products, or services, and we can also analyze your customer support data to identify recurring questions.
- Can the FAQ section help with SEO? Yes, a well-crafted FAQ section can help your site rank for more keywords, especially long-tail keywords in the form of questions.
3. Keyword Research & Strategy:
Description: We conduct in-depth keyword research to identify high-volume, relevant keywords that your target audience is searching for. Our team then crafts a keyword strategy that integrates these keywords into your content in a natural, reader-friendly way.
FAQ:
- What tools do you use for keyword research? We use a variety of industry-standard tools like SEMrush and Google Keyword Planner, as well as our own proprietary methods.
- How often do you update the keyword strategy? SEO is dynamic, so we review and update the keyword strategy regularly to ensure it’s always optimized for the latest trends and algorithm changes.
4. Content Strategy & Calendar Creation:
Description: We develop a customised content strategy that aligns with your business goals, brand voice, and target audience’s interests. This includes creating a detailed content calendar that outlines what content will be published and when, ensuring a consistent, targeted approach to content creation.
FAQ:
- What factors do you consider when creating a content strategy? We consider your business goals, target audience, SEO keywords, competitors’ content strategies, and industry trends.
- How far in advance does the content calendar plan? This can vary based on your needs, but we typically plan content calendars 3-6 months in advance.
5. Content Performance Analysis:
Description: We use advanced analytics tools to monitor how your content is performing in terms of traffic, engagement, keyword rankings, and more. We provide you with detailed, easy-to-understand reports and use this data to continuously improve your content strategy.
FAQ:
- What metrics do you track? We track a variety of metrics, including page views, time on page, bounce rate, keyword rankings, backlinks, and social shares, among others.
- How often will I receive reports? We typically provide monthly reports, but we can adjust the frequency based on your needs.
6. Content Updating and Refinement:
Description: SEO and user interests evolve over time, so we offer a service to update and refine your existing content. This could involve updating information, optimizing for new keywords, adding new sections, improving the format, and more.
FAQ:
- How often should content be updated? This depends on the nature of the content and changes in SEO trends and user interests. We monitor these factors and update content as needed.
- Can updating content really improve its performance? Yes, updating content can improve its SEO, relevance, and value to readers, which can lead to increased traffic and engagement.
7. Competitor Analysis:
Description: We analyze your main competitors’ content and SEO strategies to identify their strengths and weaknesses. This provides insights into opportunities for your business to differentiate itself, target new keywords, and improve your content and SEO strategies.
FAQ:
- How do you identify who my competitors are? We identify your competitors based on who ranks highly for your target keywords and who targets the same audience as you.
- What do you look for in a competitor analysis? We look at their content strategy, keyword strategy, SEO performance, backlink profile, and more.